The currency of kindness: working for Nationwide

Sometimes when you’re commissioned to write a poem, it’s a mixed blessing. Poetry isn’t copywriting; if you can’t believe in the thing you’re writing about, it will sound fake. In poetry (as in sex) you can fake it, but the other party will know. But this was different. When the Nationwide asked me to join theirContinue reading “The currency of kindness: working for Nationwide”